PAM
“Private Asset Management” Connecting to the next generation through optimal utilization of commercial real estate
“To sell or to hold?”
Advance your business with real estate strategy.
To improve finances or for inheritance and business succession, we compare options for holding, utilizing, reconfiguring, and selling assets, and support you through to execution.
CRE Strategy
Financing Support
Location Strategy
M&A Advisory
Fund Formation
Free, confidential / Our representative will assist you directly
AUM: 42 billion yen
PAM Business / As of end of April 2026
Average Contract Term: 4 years
20 Companies Supported (Cumulative)
Average Contribution: +240 million yen/deal
vs. Market +12%
Service
Private Asset Management (PAM) is Profits' hands-on advisory service, guiding clients to resolve their management challenges through real estate.
Optimal Utilization Plan for Corporate Real Estate
We formulate portfolio strategies aligned with management objectives, covering everything from current asset evaluations to future scenarios.
Real Estate-Backed Financing
We propose and implement financing methods aligned with your financial strategy, including sales, securitization, and fund formation.
Off-balance sheet for corporate real estate
We design schemes that ensure business continuity while divesting assets, aiming to improve financial efficiency.
Location strategy for talent acquisition and business expansion.
We provide practical support for real estate due diligence and valuations, covering everything from recruitment and organizational expansion to M&A.
Situations
Current situations of owners who often seek our advice
Management Challenges
Our core business is expanding, but our real estate strategy has not yet been fully developed
We recognize the need for succession, but are unsure where to begin the process
Decision-making
While there's a need for financial improvement, the criteria for holding, selling, or utilizing assets are undefined
Organizational Structure
Lack of personnel capable of making real estate judgments, leading to subjective decision-making
Numerous stakeholders, making decision-making and consensus building time-consuming
Structure
The challenge in real estate is
not in the " property" itself, but in "<n>decision-making."
Many issues overlap, making decisions difficult.
Multiple issues exist simultaneously, including financial, business, inheritance, organizational, and consensus-building aspects.
Ambiguous Decision Criteria
Decisions are demanded without a proper framework, and the "not yet in trouble" mindset persists.
The "indecisive structure" persists.
Decision-making is delayed, limiting future flexibility.
The Role of Profits
Streamline the "indecisive structure" and support "decisions you can confidently explain."
Advantage
To create "a situation you can proudly explain,"
That is PROFITTS' role.
What's difficult in real estate decision-making is not the property, but the judgment.
The starting point is management challenges.
"Not selling" is also an equal option.
From strategy to execution, through a single point of contact.
Our compensation structure eliminates conflicts of interest.
Case
Proven track record of solving business challenges through real estate.
We provide solutions tailored to your business context, regardless of industry or scale.
・Need for effective utilization of idle real estate (e.g., unused land created after rebuilding the head office)
Thorough verification of optimal utilization patterns / Construction and development of shared offices / Operator coordination
・Improve ROA through retroactive land development
・Maintain an occupancy rate higher than initially projected
・Enjoy stable cash flow
・Necessity of P&L improvement (to increase profitability of owned real estate in preparation for future large-scale expenditures)
・Necessity of ROA improvement (as a subsidiary of a listed company)
Analysis of owned real estate / Deconsolidation through fund schemes / Coordination with financial institutions and investors
・Improve P&L through NOI enhancement
・Improve ROA without increasing debt through deconsolidation
・Secure land for future development
・Challenge of effective balance sheet utilization (high equity ratio and high cash and deposit ratio)
・Need to secure talent due to business expansion
Setting conditions; searching for and selecting office buildings and land; negotiating with owners
・Improving ROA through the acquisition of prime assets
・Positive impact on employee recruitment through the opening of a new head office
・Acquisition of prime company operational bases and rental properties
・Lack of real estate knowledge and network
・Provision of property search, property investigation, and property purchase decision support.
・Project management from existing building acquisition to new building completion.
(Schedule management, introduction of various companies, qualitative & quantitative comparison)
・Development of a company-owned building
・Acquisition of rental properties in urban centers
Responding to the plan for the simultaneous opening of a showroom and maintenance facility, both new to Japan
Lack of knowledge and network in the Japanese domestic real estate market
Search and selection of properties meeting criteria / Detailed discussions with general contractors / Handling design changes
Completed within the period anticipated by the business owner
Triggered by this project, a second project is currently underway
Necessity of business succession and inheritance tax planning
Lack of knowledge regarding real estate investment
Detailed explanation of real estate investment / Property research and selection / Arrangement of long-term stable financing
Started investing with small-scale condominium units
Acquired real estate that also contributes to improving core business ROA
Accumulated over 5 billion yen in quality assets through collaboration
We can directly explain case studies similar to your company's challenges.
Free & Confidential / A representative will assist you directly
Service Flow
We don't stop at just planning. We'll support you all the way through implementation.
We don't require a long-term contract from the outset. You can decide whether to continue at the end of each phase.
Process - Phase Structure
Phase
Mutual Understanding
2 weeks to 1 month - Free
- Interview on Corporate Philosophy and Management Policy
- Issue Sharing and Discussion Point Organization
- Alignment of Support Policy
Phase
Current State Analysis and Strategy Formulation
2-4 months
- Financial Analysis and Real Estate Asset Valuation
- Issue Identification and Scenario Comparison
- Portfolio Strategy Formulation
- Submission of Report (Deliverable)
Phase
Strategy Execution
6+ months
- Prioritizing and Executing Measures
- Various Negotiations and Scheme Development
- Regular Reporting and PDCA
What We Actually Do — 5 Processes
Step
Inventory
We organize assets, contracts, revenue, future costs, and constraints to visualize the current situation.
Step
Scenario Design
We create a framework for comparing multiple scenarios, based on future risks spanning 10 to 30 years.
Step
Decision-Making Design
We help you reach a state where decisions are based on whether they can be explained, not just whether they are "correct." We establish clear decision criteria and supporting evidence.
Step
Consensus Building Design
The more stakeholders involved, the more likely things are to stall. We design discussion points, sequences, materials, and settings to move decision-making forward.
Step
Implementation Support
From operational methods and fund formation to property search, we provide continuous practical support tailored to each project.
Insights
Add a perspective to real estate strategy decisions.
