AM Model: Maximizing (Optimizing) Three-Way Value through Real Estate x Business
Through research, planning and design, and operation, we maximize real estate value and achieve 'Sanpo Yoshi' (three-way satisfaction) for investors, users, and society.
Pain points: Unsurfaced dissatisfactions or challenges
ROI: Return on Investment
QOL: Quality of Life
SOV: Social Value
Value creation isn't something we can complete on our own. To realize the value of real estate as a business, diverse expertise and perspectives are essential. That's why we prioritize partnerships that bring in external strengths to co-create value.
Value creation doesn't happen with just a system. It is only realized when there is an organization to operate it. To monetize real estate as a business, we are building an organization that goes beyond the conventional framework of asset management.
Value-generating, Profits' unique organizational structure.
Creating demand from customer pain points and actively generating asset value.
Favorable financing and diversified asset management from investors and financial institutions.
Gaining end-to-end trust from acquisition, operation, to sale.
Driving business growth and building the organizational and human resource foundation to support that growth.
So, how exactly do we create real estate value? Traditionally, improving real estate value focused on 'hard' investments like buildings and interiors. On the other hand, we add 'soft' value through branding, services, and operations, thereby elevating the value of the real estate itself.
We enhance real estate value by adding hard investments and soft services.
"Value creation manifests as returns." We achieve scale through co-creation with major players, combined with unique value creation distinctive to Profits. These two pillars generate high returns.
Fund Asset Management (FAM)
Current AUM
JPY 113.0 billion
Private Asset Management (PAM)
Current AUM
JPY 42.0 billion
*AUM: as of the end of April 2026
TOTAL EXITED ASSET
I Track Record for Exited Properties: Detailed below
JPY 17.6 billion
※ Gross IRR; Before Tax Before Fee
