PROFITZ Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Shinichiro Tanaka; hereinafter "PROFITZ") has launched new locations for its shared office brand for small businesses,BLOCKS OFFICE, specificallyBLOCKS SHIBUYA -HIGASHI-,BLOCKS SHINJUKU GYOEN, andBLOCKS YOYOGI, opening three new locations in the heart of the city.
BLOCKS SHIBUYA -HIGASHI- opened on July 10, 2026, while BLOCKS SHINJUKU GYOEN and BLOCKS YOYOGI held their grand openings on September 1, 2026.

All three locations are projects that repurpose existing office buildings. While current tenant spaces continue to operate as traditional offices, vacant floors and upcoming vacancies have been redesigned as BLOCKS OFFICE shared workspaces for small teams, tailored to local demand and the specific characteristics of each building.

Rather than converting the entire building to a single use, we aim to capture new demand and enhance the value of existing office stock by combining traditional office spaces with BLOCKS OFFICE.

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■ Designing for future demand rather than just filling vacancies

In planning these three locations, we evaluated how to best utilize vacant or soon-to-be-vacant floors by considering tenant move-out schedules, local office demand, the competitive landscape, unit sizes, and the overall tenant mix of each building.
We identified a strong need for business hubs that can accommodate startups, sole proprietors, and small businesses. To capture the demand for smaller, compact spaces that are often difficult to accommodate in traditional or turnkey offices, we introduced BLOCKS OFFICE, which comes fully equipped with the necessary business infrastructure.
Furthermore, we determine the optimal use for each property by analyzing unit sizes, floor characteristics, and local demand, incorporating a mix of traditional offices, turnkey offices, and other configurations.

■ Investment opportunities at each of the three locations

【BLOCKS SHIBUYA -HIGASHI-】
‍This project focuses on the accessibility to Shibuya, Ebisu, and Daikanyama, as well as the potential for repurposing vacant floors and planned vacancies. By integrating these spaces with existing tenant units, we planned a transformation into a workplace where small businesses and sole proprietors can establish functional urban bases, leveraging an environment that offers the convenience of central Shibuya while remaining removed from its bustle.‍

【BLOCKS SHINJUKU GYOEN】
‍In addition to the convenience of being just a two-minute walk from Shinjuku-gyoemmae Station, we focused on the potential of planned vacancies by considering the proximity to the nature of Shinjuku Gyoen, the high concentration of single-person households and young professionals, the convenience of daily life, the demand for small-scale offices, and the area's future potential. Based on these characteristics, we designed the planned vacancies as "BLOCKS OFFICE," a shared office space for small teams.

【BLOCKSYOYOGI】
‍Located a four-minute walk from Yoyogi and Minami-Shinjuku stations, this site is also within reach of Shinjuku Station. The surrounding area is home to many small businesses, and we confirmed high occupancy rates in existing shared offices. Given these location characteristics and the affinity for a work-life balance, we introduced "BLOCKS OFFICE" for small teams into the vacant floors. We have carefully considered the quality of the space, including common areas, to meet the needs of users who prioritize their working environment.

■3A Shared Approach to Value Creation Across Locations

At PROFITZ, our fundamental approach to real estate value creation is to anticipate future demand, design projects by working backward from the desired user experience, and refine that value through ongoing operations.
For these three locations, we have taken the approach of redesigning them as workplaces for small teams by incorporating "BLOCKS OFFICE" into portions of existing office buildings, while carefully considering the specific demand and building characteristics of each area.
By integrating investment, planning, and operations, we unlock the latent value dormant in existing offices and transform it into new revenue opportunities. We feed the insights gained from on-site operations back into future investment decisions and planning, creating a virtuous cycle of value creation that continuously expands the potential for utilizing existing office stock.

■Future Outlook

Moving forward, PROFITZ will continue to assess the market for each area and property, capturing new demand with ideas that transcend traditional usage, and exploring optimal utilization methods. Rather than making the expansion of BLOCKS OFFICE an end in itself, we will prioritize a mindset of identifying the latent demand for each property and considering new ways to utilize it, thereby continuing to drive value creation.

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■About BLOCKS OFFICE

BLOCKS OFFICE is a private-office-only coworking brand built on the concept of a space that is "more focused than home, yet as comfortable as home." We provide fully furnished private offices, lounges, web booths, meeting rooms, corporate registration, dedicated mailboxes, Wi-Fi, and multifunction printers—all the essential features that small businesses and freelancers need for their daily operations.

■ Property Overview‍

【BLOCKS SHIBUYA -HIGASHI-】
‍Address: 2-27-10 Higashi, Shibuya-ku, Tokyo
Access: 7-minute walk from Ebisu Station (Tokyo Metro Hibiya Line) / 9-minute walk from Daikanyama Station (Tokyu Toyoko Line) / 11-minute walk from Shibuya Station or Ebisu Station (JR Yamanote Line)
Number of units: 79
Website:https://www.blocks-office.jp/shibuya-higashi/

【BLOCKS SHINJUKU GYOEN】
‍Address: 1-12-5 Shinjuku, Shinjuku-ku, Tokyo
Access: 2-minute walk from Shinjuku-gyoemmae Station (Tokyo Metro Marunouchi Line) / 8-minute walk from Shinjuku-sanchome Station (Tokyo Metro Marunouchi Line, Fukutoshin Line, Toei Shinjuku Line) / 11-minute walk from Yotsuya-sanchome Station (Tokyo Metro Marunouchi Line)
Number of units: 66
Website:https://www.blocks-office.jp/shinjukugyoen/

【BLOCKS YOYOGI】
‍Address: 1-11-2 Yoyogi, Shibuya-ku, Tokyo
Access: 4-minute walk from Yoyogi Station (JR/Toei Oedo Line) / 4-minute walk from Minami-Shinjuku Station (Odakyu Odawara Line) / 9-minute walk from Sangubashi Station (Odakyu Odawara Line)
Number of units: 106
Website:https://www.blocks-office.jp/yoyogi/

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■ PROFITZ, Inc.

We create and manage unique investment opportunities in assets such as offices, residences, and hotels, primarily in central Tokyo. We also provide advisory services for individuals and companies outside the real estate industry, supporting social branding and corporate real estate (CRE) strategies through investment. Furthermore, we focus on value-add investments that address the needs of society and everyday life, such as our social impact real estate fund, the "QOL Fund." Our clients include institutional investors, major corporations, and asset management firms, with 158 billion yen in assets under management (AUM) as of the end of July 2026.

Representative: Shinichiro Tanaka, Representative Director
Address: Shin Tokyo Building 9F, 3-3-1 Marunouchi, Chiyoda-ku, Tokyo
URL:https://profitz.jp/

■ Inquiries regarding this matter

Inquiries regarding media coverage and partnerships
‍Public Relations, PROFITZ, Inc.
Email: pr@profitz.jp

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