FLUFFY Nihonbashi Hamacho

A New Concept for Pet-Friendly Rental Apartments, Aiming to Enhance QOL for Pets and Owners

‍These pet-friendly rental apartments are designed for comfortable living with pets. They are equipped with pet-specific facilities and a comprehensive support system, including insurance, eliminating the need to consider residents without pets. Featuring urban and sophisticated designs, these apartments aim to enhance the quality of life for both pets and their owners.
WEB SITE:https://wfluffy.com/properties/nihonbashi-hamacho/

‍Re-evaluating Housing Needs During the Pandemic and Discovering a Supply-Demand Gap

‍In response to the COVID-19 pandemic, there was a growing demand for comfortable living environments and an emphasis on QOL. However, the rental housing market lacked properties that met these needs. Particularly for the growing pet market, there was a shortage of pet-friendly apartments in urban areas. We focused on the potential of pet-exclusive rental apartments to provide a more comfortable living environment for pet owners, as they eliminate the need to consider residents without pets.

‍Providing a Comfortable Living Environment with Pet- and Human-Friendly Design and Support Systems

‍The "FLUFFY" series provides a comfortable living environment with pet-specific facilities such as non-slip flooring, deodorizing wallpaper, and anti-jump fences. Furthermore, by partnering with pet insurance companies to offer 24-hour veterinary consultation services, we create a secure living environment. By making all buildings pet-friendly, we avoid conflicts with non-pet owners and foster greater understanding and peace of mind regarding pet ownership. Currently, we operate a pet-friendly residence-specific fund for four properties, including Nihonbashi Hamacho.

‍Value Delivered to Target Customers, Securing Leases at Above-Market Rents

‍Despite being set 14% higher than market rents, we secured approximately 20% of the total through web advertisements and "direct leasing" targeting individuals seeking pet-friendly rental apartments. The concept, facilities, and services have been well-received, and FLUFFY currently operates 9 properties in Tokyo. (As of December 2024)

Related Releases

Formed a Concept-Based Residence Fund, Proposing Pet-Friendly Rental Housing "FLUFFY"

Media Coverage

FLUFFY Nihonbashi Hamacho was featured in Monthly Property Management.